Coaching Corner: More on consistency...
By Marilou Butcher Roth
Now, start with your WHO — who do you want to work with? Once you have established your preferred target market move to WHERE — where will you find these people? Where do they hang out, what do they like to do? Ask yourself how to best locate this specific group of people. And then ask WHAT — what type of information will create the most memorable value for them that reflects your expertise? For example, what is important to a first time buyer is not necessarily important to an investor.
If you are an experienced agent and you have past clients, do not forget to consistently stay in touch with them as well. You may have done a fabulous job but out of sight usually means out of mind.
Consistency will place you in the position of becoming their “Real Estate Resource,†which is just where you want to be!
Marilou Butcher Roth
Marilou Butcher Roth is the owner of The MBR Group, a coaching and training company working primarily with REALTORS who have a desire to work and live from a more inspired place. She is also the Broker/Owner of Group REALTORS in Cincinnati.
Marilou is a member of the Ohio REALTORS Board of Directors and past chairman of the organization’s Communications Committee.
