9:00 AM to 10:00 AM
Speaker:
Dean Cottrill, EVP of T3 Sixty Brokerage Consulting; Lisa Piccardo, VP of T3 Sixty Brokerage & Team Consulting
In our keynote, we will delve into the evolution and transformation of the residential real estate
industry over the past 50 years, highlighting the latest trends shaping its landscape. We will cover topics
such as buyer brokerage compensation, new brokerage business models, agent migration, and
technological innovations. By examining the drivers of change and recurring patterns, we'll also look
ahead to future developments. Attendees will gain valuable insights and actionable strategies to
navigate and capitalize on these evolving trends in the real estate industry.
10:00 AM to 10:45 AM
Speaker:
Dr. Lisa Sturtevant, Chief Economist, Bright MLS
Dr. Lisa Sturtevant, Chief Economist at Bright MLS, will discuss the economic and industry trends that
are impacting the U.S. and Ohio housing market, and provide a look ahead to where home sales,
mortgage rates, and the real estate industry will be heading in 2025. Based on her research, Dr.
Sturtevant will also help us dispel common myths about real estate commissions and the MLS.
10:45 AM to 11:15 AM
11:15 AM to 12:15 PM
Speaker:
Matthew Rathbun, Licensed broker & Executive VP of Coldwell Banker Elite | CRS, GRI, ABR, CRB, CRS, CIPS, SRS
Everything brokers need to know after the Commission Settlement: the background, the agreement,
what comes next, and what member brokerages can do to manage risk and best serve their clients.
We’ll take a deep dive into the impact of the settlement and broker strategies, communication skills,
and legal considerations necessary to effectively engage buyers, win consultation appointments and get
agreements signed. We’ll learn how to build trust and rapport with potential clients, understand and
articulate the benefits of a buyer agency agreement, and navigate the legalities and ethics involved.
12:15 PM to 1:15 PM
Our lunch time session will encourage attendees to share best practices and challenges and generate
solutions with their colleagues. Visit with our program sponsors to learn how their programs & services
will help increase efficiencies and your bottom line.
1:15 PM to 2:00 PM
Speaker:
Victor Lund, WAV Group Founder and Managing Partner
It is very difficult to generate significant profitability, especially in a challenging market like we face
today. In this session Victor Lund, author of the best-selling book Acquiring More Profit and leading
large brokerage consultant in North America, will share proven success strategies to increase
profitability by carefully examining every element of your operation and P and L. After reviewing
thousands of brokerage P and L’s, Victor is well-suited to providing a prescription with practical tips
about ways to increase brokerage profitability even in a market with limited inventory and softer
demand. He’ll cover best practices to tighten up operations, new ways for brokerages of all size to offer
ancillary services, cash flow and accounting, technology spend, commission approaches, real estate
investments, recruiting and retention effectiveness, homeownership management, generating repeat
and referral business and mergers and acquisitions.
2:00 PM to 3:00 PM
Speaker:
Craig Grant, The Real Estate Tech Guru, Craig Grant Seminars
In this session, we'll delve into the widespread integration of AI, thanks to advancements like OpenAI’s
ChatGPT and Dalle-2, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others. We'll explore Generative AI
and its applications in enhancing business efficiency, marketing, communication, customer service, and
more while adhering to ethical and legal standards. Additionally, we'll discuss the ways AI is
revolutionizing the real estate industry; how AI will be used by your team, consumers, and industry
vendors to drastically change how your company operates.
3:00 PM to 3:15 PM
3:15 PM to 4:15 PM
Buyer’s Agents work hard, but historically have not gotten as much credit for their work as they deserve.
Consumers are not clear how much work buyer’s agents do behind the scenes and have no idea how
many ways they keep transactions on track. This session is designed to help brokers learn how to raise
the stature of buyer’s agents and help buyer’s agents take their businesses to the next level.
Marilyn Wilson, leading consumer researcher in real estate and strategic consultant for large
brokerages, will provide instruction on successful strategies to increase the productivity and longevity of
your buyer’s agents. The session will provide you with a prescription for incorporating best practices for
effective buyer’s agency presentations, proven methods to deploy technology, coaching, and effective
communications to take full advantage of the new approaches to buyer’s agency. Importantly the
session will talk about the best ways to teach your agents how to take credit for their great work and
not be afraid to ask their clients to sign a buyer’s agency agreement.
4:15 PM to 4:15 PM