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Schedule

Broker Summit

Tuesday, October 22

  • 9:00 AM to 10:00 AM

    Navigating the Evolution of Real Estate

    Speaker:

    Dean Cottrill, EVP of T3 Sixty Brokerage Consulting; Lisa Piccardo, VP of T3 Sixty Brokerage & Team Consulting


    In our keynote, we will delve into the evolution and transformation of the residential real estate
    industry over the past 50 years, highlighting the latest trends shaping its landscape. We will cover topics
    such as buyer brokerage compensation, new brokerage business models, agent migration, and
    technological innovations. By examining the drivers of change and recurring patterns, we'll also look
    ahead to future developments. Attendees will gain valuable insights and actionable strategies to
    navigate and capitalize on these evolving trends in the real estate industry.

  • 10:00 AM to 10:45 AM

    The New Housing Market: What's Changed, What Hasn't, and What to Expect in the Year Ahead

    Speaker:

    Dr. Lisa Sturtevant, Chief Economist, Bright MLS


    Dr. Lisa Sturtevant, Chief Economist at Bright MLS, will discuss the economic and industry trends that
    are impacting the U.S. and Ohio housing market, and provide a look ahead to where home sales,
    mortgage rates, and the real estate industry will be heading in 2025. Based on her research, Dr.
    Sturtevant will also help us dispel common myths about real estate commissions and the MLS.

  • 10:45 AM to 11:15 AM

    Refreshment Break w/ Program Sponsors

  • 11:15 AM to 12:15 PM

    Buyer Representation: Fostering Competition, Enhancing Consumer Access & Opportunity, and Championing Homeownership After the Commission Settlement

    Speaker:

    Matthew Rathbun, Licensed broker & Executive VP of Coldwell Banker Elite | CRS, GRI, ABR, CRB, CRS, CIPS, SRS


    Everything brokers need to know after the Commission Settlement: the background, the agreement,
    what comes next, and what member brokerages can do to manage risk and best serve their clients.
    We’ll take a deep dive into the impact of the settlement and broker strategies, communication skills,
    and legal considerations necessary to effectively engage buyers, win consultation appointments and get
    agreements signed. We’ll learn how to build trust and rapport with potential clients, understand and
    articulate the benefits of a buyer agency agreement, and navigate the legalities and ethics involved.

  • 12:15 PM to 1:15 PM

    Networking Luncheon & Sponsor Roundtable

    Our lunch time session will encourage attendees to share best practices and challenges and generate
    solutions with their colleagues. Visit with our program sponsors to learn how their programs & services
    will help increase efficiencies and your bottom line.

  • 1:15 PM to 2:00 PM

    Proven Ways to Increase Brokerage Profitability in a Challenge Market

    Speaker:

    Victor Lund, WAV Group Founder and Managing Partner


    It is very difficult to generate significant profitability, especially in a challenging market like we face
    today. In this session Victor Lund, author of the best-selling book Acquiring More Profit and leading
    large brokerage consultant in North America, will share proven success strategies to increase
    profitability by carefully examining every element of your operation and P and L. After reviewing
    thousands of brokerage P and L’s, Victor is well-suited to providing a prescription with practical tips
    about ways to increase brokerage profitability even in a market with limited inventory and softer
    demand. He’ll cover best practices to tighten up operations, new ways for brokerages of all size to offer
    ancillary services, cash flow and accounting, technology spend, commission approaches, real estate
    investments, recruiting and retention effectiveness, homeownership management, generating repeat
    and referral business and mergers and acquisitions.

  • 2:00 PM to 3:00 PM

    AI & ChatGPT for Brokers

    Speaker:

    Craig Grant, The Real Estate Tech Guru, Craig Grant Seminars


    In this session, we'll delve into the widespread integration of AI, thanks to advancements like OpenAI’s
    ChatGPT and Dalle-2, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others. We'll explore Generative AI
    and its applications in enhancing business efficiency, marketing, communication, customer service, and
    more while adhering to ethical and legal standards. Additionally, we'll discuss the ways AI is
    revolutionizing the real estate industry; how AI will be used by your team, consumers, and industry
    vendors to drastically change how your company operates.

  • 3:00 PM to 3:15 PM

    Refreshment Break w/ Program Sponsors

  • 3:15 PM to 4:15 PM

    Brokerage Success Strategies to Raise the Stature and Profitability of Buyer’s Agency

    Buyer’s Agents work hard, but historically have not gotten as much credit for their work as they deserve.
    Consumers are not clear how much work buyer’s agents do behind the scenes and have no idea how
    many ways they keep transactions on track. This session is designed to help brokers learn how to raise
    the stature of buyer’s agents and help buyer’s agents take their businesses to the next level.

    Marilyn Wilson, leading consumer researcher in real estate and strategic consultant for large
    brokerages, will provide instruction on successful strategies to increase the productivity and longevity of
    your buyer’s agents. The session will provide you with a prescription for incorporating best practices for
    effective buyer’s agency presentations, proven methods to deploy technology, coaching, and effective
    communications to take full advantage of the new approaches to buyer’s agency. Importantly the
    session will talk about the best ways to teach your agents how to take credit for their great work and
    not be afraid to ask their clients to sign a buyer’s agency agreement.

  • 4:15 PM to 4:15 PM

    Adjourn

Oct. 22 - Renaissance Columbus Westerville-Polaris

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