Coaching Corner: Your business communication audit -- how would you rate?
By "Coach" Marilou Butcher Roth
As you are probably aware, the Ohio Association of REALTORS recently brought in an outside party to review all of our communication pieces with the intent to explore and bring greater value to the members of our organization. From that end, I began thinking about our individual businesses and how we may fare with the hypothetical idea of a communication audit being performed.
This topic has become compelling to me, and in the most recent Ohio REALTOR magazine, I have written a more detailed article addressing the items reflected in OAR's audit and drawing a correlation to our individual business. The items that are addressed are:
- Consistency
- Similar Look and Feel
- Amount
- Value
- Method of Delivery
Looking at each of these items with a new eye will bring you to new ideas to improve your business. If you find this topic as intriguing as I do, I have a couple of suggestions for you -- first you can locate your copy of the Ohio REALTOR magazine where I have more information. Or...you can join me LIVE at our Spring/Legislative meetings in Columbus where I will be facilitating a coaching session discussing this very topic on Tuesday, April 19 from 2-3 p.m.!
Hope to see you on Tuesday!!!
Marilou Butcher Roth
Marilou Butcher Roth is the owner of The MBR Group, a coaching and training company working primarily with REALTORS who have a desire to work and live from a more inspired place. She is also the Broker/Owner of Group REALTORS in Cincinnati.
Marilou is a member of the Ohio REALTORS Board of Directors and past chairman of the organization’s Communications Committee.
