Coaching Corner: Are you committed?

By Marilou Butcher Roth

Think about it this way -- let's say you decided to take a trip. Typically, you would not just jump in the car, taking clothes for both warm and cold weather. You would first decide upon your destination and then how you plan on getting there as well as what you need to bring, etc. Yes, there is a plan -- yippee!

So, when it comes to your business, let me now ask you, are you committed? Stop...don't answer quite yet. Let the question move through you -- what is really true for you? Here's the thing -- there is nothing wrong with saying “no” and then moving to what needs to happen next. If you still had a yes, that is great! If not...still great, and, let's create your plan using these questions to guide you.

1. What direction do you want your real estate practice to go? Consistency is going to be critical in this plan.
2. Who would you like your target market to be for a method of finding new business? There are lots to choose from, i.e. expireds, FSBO's, first time buyers, sphere, geo farm, people farm, investors, past clients...
3. Where might you find these buyers and/or sellers? Once you identify the group, make a clear plan as to how to find and contact them. What modality will best fit this target market -- snail mail, email, calling, in person.
4. What type of information would be of most value to this particular group of people?

Having this particular target market as your consistency piece does not exclude you from doing other business, rather, it gives you a foundation and creates expertise for you as a REALTOR.

Keep in mind, these are basic questions to get you started and remember my formula: Commitment + Consistency + Confidence = Commission!

Have fun!

Marilou Butcher Roth

Marilou Butcher Roth is the owner of The MBR Group, a coaching and training company working primarily with REALTORS who have a desire to work and live from a more inspired place. She is also the Broker/Owner of Group REALTORS in Cincinnati.

Marilou is a member of the Ohio REALTORS Board of Directors and past chairman of the organization’s Communications Committee.

Contact Marilou at  to see if coaching is right for you.

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