How to Talk About the Home Selling Process

REALTORS help navigate the complex home selling process and have the experience to effectively prepare, position and price a home for sale.

In a competitive market, sellers need every advantage they can get, and working with a REALTOR® is a smart move.

REALTORS have invaluable insights into what sells a home. They are armed with up-to-date, comprehensive, and accurate data, and a unique understanding of local markets, home features and buyer preferences.

Sellers should look for a REALTOR who is familiar with their community. These professionals know the pricing strategies, buyer preferences and marketing approaches that will achieve the best results.

Most people know that using a REALTOR is a smart selling decision. Consumers rely on a REALTOR’s expertise to help price their home competitively, find the right buyer and successfully navigate the closing.

Have you heard the term ‘staging’? Staging can help sell a home more quickly and for more money. Many REALTORS provide professional staging assistance as part of their services.

The 2015 Profile of Home Staging shows that nearly half of REALTORS who work with buyers believe staging has an effect on the buyer’s view of the home.

Sellers should prepare their home for sale with an eye toward what appeals to today’s buyers. Enhancing curb appeal, showcasing areas like kitchens and bathrooms, and making sure the home is well-maintained and free of clutter will attract more buyers and can improve value.

Today’s sellers have a lot of choices when it comes to REALTOR representation, whether full-service or limited service. Make sure that expectations regarding level of service, communication and representation are agreed upon before selecting a REALTOR, a member of the (Name) Board of REALTORS.