Make sure your ‘team’ follows the advertising rules
On March 11, 2013
By Peg Ritenour, OAR Vice President of Legal Services/Administration
Agents who work together as a team have become a regular part of the market place. Although the Division of Real Estate and Professional Licensing does not license such teams, it does have a specific regulation setting forth the requirements to use a team name in advertising. To avoid inadvertent violations of the license law, it is important that licensees who work together as a team understand the rules that apply. Here are the most important ones:
- At least one agent’s full name must appear in the ad with the team name. If the full name of one team member appears in the team name (i.e., the Jane Smith Group the license law requirement of having at least one licensee’s name in team advertising is met.
- All team advertising must include the name of the brokerage with which the team members are licensed. This includes yard signs, print ads, websites etc.
- The team name cannot be more prominent than the brokerage name. For purposes of determining prominence the franchise name or brokerage logo are not considered part of the brokerage name by the Division of Real Estate and Professional Licensing.
- Any unlicensed team member must be identified as unlicensed if their name is included in the advertising.
More information on Ohio’s advertising laws is available in OAR’s White Paper on Advertising.