Ohio REALTORS 2017 Tech Tour
On September 21, 2017
With technology breaches an almost every day occurrence, it’s imperative that we stay current to protect ours and our client’s data. We must be constant learners to stay up with an ever-changing world. Nationally recognized expert Craig Grant is coming back to Ohio and ready to give you a day packed full of great information to help you in your real estate business.
The Ohio REALTORS 2017 Tech Tour is coming to:
MORNING SESSION – 8:30 a.m. – 11:45 a.m. (3 hours real estate credit) — “MARKET LIKE A ROCK STAR ON A ROADIES BUDGET”
Today’s consumer have access to more information and tools and are more mobile than ever before. So for a REALTOR to succeed they need to adapt and change their marketing techniques by making promotions more targeted, personal and visual and leveraging newer platforms including video and social media. This session will explore how consumers are changing and what marketing techniques & tools you can implement for little or no cost and that require little technical skill or knowledge.
AFTERNOON SESSION – 1:15 p.m. – 4:30 p.m. (3 hours real estate credit) — “DATA SECURITY, RISK MANAGEMENT & TECH SAFETY”
As part of your professional duties as a REALTOR you are charged with collecting and storing vital information from your customers/consumers. You also are encouraged to use many technology tools and online resources that open you and your clients up to the risk of viruses, malware, social engineering, identity theft and more. With today’s consumer being more connected and prepared than ever before, they expect their REALTOR to understand and be proficient with all of the technological advancements. Plus there are many laws, policies and general etiquette items that have to be addressed. This session is intended to help today’s REALTOR steer themselves and their clients’ through the perilous legal, online and social media world, and provide personal and computer safety tips to keep the consumer information stored on their computer devices and in the cloud safe.
Tags: Association news, professional development